If it seems like Android is everywhere these days, that’s no illusion. According to the International Data Corporation (IDC), Android marketshare for smartphone shipments in the second quarter of 2013 hit nearly 80 percent — a huge lead over Apple and other smartphone competitors.
That marketshare is 10 percent higher than Android’s numbers one year ago. Meanwhile, smartphone sales across the board have continued to escalate, with shipments increasing by 51.3 percent compared to the second quarter of 2012. Android is well ahead of the curve, with year-over-year growth of 73.5 percent.
Android’s positive numbers pose a challenge for Apple, which continues to lose ground among global consumers. Although Apple’s total smartphone shipments increased by 20 percent year-over-year, its market share declined from 16.6 percent in the second quarter of 2012 to 13.2 percent a year later.
Outside of Android, only Windows saw its smartphone marketshare increase year-over-year.
Predicting Changing Usage Trends
Thanks in part to much lower price points than main competitor Apple, Android marketshare has grown consistently over the last three years. Android adoption is even more prevalent globally, particularly in countries where high-end Apple products are too expensive for many consumers.
Now that four of every five smartphones shipped are Android, the marketing value of Android is growing fast. Apple device-users may tend to be more affluent, but the population of Android users will lead to significant leads in mobile usage rates. As a result, marketers, advertisers and mobile app developers will place a greater emphasis on targeting these mobile platforms and the consumers using them.
Although shipments aren’t the same as sales — meaning not all shipped devices will be bought and actively used — shipments do represent market demand for Android smartphones, including sales expectations. That means the general public will see an influx of Android devices that shows no signs of letting up.
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