Global Android tablet shipments continue to soar, but so far production hasn’t yielded significant increases in usage. In fact, despite claiming two-thirds of global tablet market share in the second quarter of 2013, Android Web traffic actually appears to be losing ground to Apple’s iPad.
That’s a surprising trend, given that higher tablet sales would be expected to lead to a greater share of Web traffic. Yet in June, the iPad increased its tablet Web traffic share to 84.3 percent in the U.S., up from 82.4 percent in May.
Overall, second-quarter worldwide Android tablet shipments totaled 34.6 million, nearly double the 18.5 million ships that occurred in the same period of time last year, according to research firm Strategy Analytics. The company also shipped 20 million more units last quarter than did Apple, which totaled only 14.6 million device shipments.
Breaking Down Android’s Surge in Shipments
According to Peter King, director of tablets at Strategy Analytics, Android’s strong rise in the span of one year can be attributed to the company’s partnerships with a variety of device manufacturers. Android operating systems are currently installed on tablet devices from manufacturers Samsung, Asus, Google and Amazon.
Overall, the report identifies a slow period in the tablet market as very few new devices were rolled out. That’s also the explanation for Apple’s slow numbers — the company’s decline from 2012’s numbers is due in part to the new retina-display iPads that hit the market during that sales period. Although Apple did release the iPad Mini, sales fell short of analyst expectations.
And while the lower price point of Android devices make them more competitive on a global scale, iPad’s usage rates reveal that the company maintains a firm grasp on the domestic tablet market, even if current sales figures are slowing down.
Total global tablet shipments enjoyed a significant gain between the second quarters of 2012 and 2013, rising from 36.1 million shipments last year to 51.7 shipments in the most recent fiscal quarter.
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