Microsoft has made a number of changes and upgrades to the Bing search app on Windows Phone 8, following similar changes to Bing apps on other operating systems. Those changes include a simplified main search window, which does away with search categories that had proven unpopular with consumers.
Bing is the default search function on Windows Phone 8. Through its new enhancements, the company says the app is now smart enough to recognize the type of content that users might be searching for. Searches for “musicians,” for example, will place music videos at the top of the search results. The same goes for searches related to images.
The company said Bing will also provide richer search results, providing multiple pages from a single website that are highly relevant to a user’s mobile search. And users can seek out information from Instant Answers, which provides quick information covering topics such as the weather, flights statuses, definitions, stock information and other items.
Making Search More Intuitive
Previously, Bing Search users could navigate their search results according to four separate categories: Web, local, shopping and media. But according to the Bing product manager, consumers chose not to filter searches according to those categories, and some users didn’t even realize they existed in the first place.
Now, Bing is supposed to be intuitive enough to sort results based on what it believes the user is looking for. This more intuitive approach to returning search results is similar to what’s seen on Google Search, Bing’s primary competitor.
Bing’s new search update is already being rolled out to current Windows Phone 8 devices. All device owners will have access to the updated version within the next few weeks.
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