If you’ve ever gone shopping on Black Friday or in the days before Christmas, you understand the mindset of the average retail shopper. They’re panicked, stressed, impatient. Consumer demand isn’t just restricted to the items on store shelves — those shoppers expect flawless service from the brands on the receiving end of their spending.
A recent study has numbers to back that up. According to Vista Retail Support’s 2016 Valentine’s Day survey, 54 percent of shoppers said they would avoid a store because of long lines. Impatience isn’t a quality restricted to in-store shoppers — e-retail websites are constantly pressed to improve page load speeds or risk losing potential sales — but the physical manifestation of long, slow-moving lines is a serious obstacle for brick-and-mortar sellers to overcome.
It’s not the only seasonal challenge, either: Seasonal rushes can decrease available inventory and create confusion over whether items are in-stock. Assistance from a sales associate is harder to come by, and navigating congested aisles to find products is a continued source of frustration.
Compared to those pains of in-store shopping, online retail websites seem much more stress-free. That’s why retailers are using mobile tech to manage these seasonal woes.
Streamlining the Shopping Experience
Where long checkout lines are concerned, mobile point-of-sale solutions are an easy prescription. Retailers should embrace new payment technologies to speed up transactions and facilitate mobile checkout. Assisted selling software can also feature mobile POS capabilities, turning associates into cashiers whenever customers are ready to complete their transactions.
Beaconing technology can also facilitate communication in stores with shoppers, whether through push notifications or other app-based interactions, such as the delivery of promotions. Sales staff can use assisted selling tools to check inventories quickly without running back and forth from the sales floor to the back room, while interactions with sales associates become faster and more productive.
Seasonal shopping is a critical revenue stream for any retailer, but the stakes are high when it comes to keeping customers happy. Mobile retail solutions offer a tech-driven approach to managing the swell and giving consumers a satisfying experience.
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