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New studies released by the United Kingdom's Internet Advertising Bureau (IAB) reveal that top brands are working hard to optimize their marketing strategies for mobile sites, but key features like responsive design and privacy remain challenges. A survey of the top brands in the region showed that… Read more
Around 40 percent of travelers have used mobile booking to reserve a hotel room on a smartphone or tablet. The finding comes from a recent Deloitte survey of 4,000 frequent travelers, and is the latest news indicating that travel bookings are increasingly made on mobile devices. Chris… Read more
Luxury shoppers have higher expectations for mobile website design from retailers than the majority of consumers, and they expect their online shopping experience to be spread across their desktop and social media platforms, as well as mobile. These findings of Forrester Research's "The Luxury Retailer's Guide to… Read more
Illustrating the growing trend of mobile shopping, consumers used retailer apps more than five times as much in December 2012 than they did the same time a year ago. Mobile analytics startup Flurry researched about 1,800 iOS and Android shopping apps throughout the year, and found the… Read more
The Mobile Marketing Association (MMA) and the Interactive Advertising Bureau (IAB) have teamed up to produce the "Mobile Phone Creative Guidelines" in an effort unify the practices of the mobile ad industry. The guidelines, on which the two groups are seeking public comment, are designed to make… Read more
Specialty product e-tailer Fab.com has reported that 30 percent of its daily sales come from m-commerce, thanks to the company's focus on developing apps for the iPhone, iPad, and Android devices. At peak mobile times, Fab sees up to half of its sales originate from these apps,… Read more
Advertisers will spend more on local mobile advertising than national mobile ads for the first time by next year. A new report called "From National to Local: Mobile Advertising Zeroes In" estimates that spending on local mobile advertising will total $3.1 billion in 2014, compared to $2.9… Read more
Tablet shopping has morphed into talk of "couch devices" and "couch commerce" as retailers eagerly tackle the new consumer group with 2013 mobile strategies. Mobile Commerce Daily recently gathered interviews with multiple companies about the reasons for their excitement about tablet usage figures. Firms show interest because… Read more
In response to the evolution of trends in retail spending, stores will nearly double the amount of investment in retail mobile marketing over the next three years. Retail mCommerce: Mobile & Tablet Marketing, Advertising & Coupon Strategies 2013-2017, a new study by Juniper Research, finds that the… Read more
While global e-commerce promises a whole new world of sales, a new 2013 Forrester study shows that competent businesses must prepare new, customized websites for their international customers. Domestic strategies falter when it comes to online sales in foreign countries. Sites that work at home often prove… Read more
Forrester Research has complemented the National Retail Federation (NRF) Expo with a new report that predicts mobile payments will reach $90 billion in the United States by 2017. While it does not receive as much press as CES or other more popular trade shows, the NRF Convention… Read more
Digital marketing and research company eMarketer released a report indicating record m-commerce growth last year. Citing research from over 120 data sets, the report shows that U.S. mobile commerce sales jumped 81 percent to nearly 25 billion in 2012, up from 13.6 billion in 2011. The mobile… Read more
If developers have their way, 2013 will be the year of mobile payment systems. New technology promises digital wallets and in-store mobile payments for all customers. Mobile apps that allow remote purchasing have already hit stores like Starbucks and moved stealthily into the banking industry. In the… Read more
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