Latest from Clienteling
No longer fearful that mobile shopping will steal shoppers from physical stores, retailers understand that they can better engage customers by meeting them on their personal devices. The trick is finding the right way to do it. Retailers can leverage mobile in a number of ways, fostering a… Read more
No retailer questions the value of social media in promoting online retail destinations. But it’s tougher for many to see the relationship between social activity and traffic to a brick-and-mortar store. Referral traffic is hard to traffic and can seem to minimal in volume to justify… Read more
By now, most major brands are already testing new in-store technologies able to upgrade the retail experience. Some companies are more aggressive than others. But the overall industry trends indicate that the presence of technology in brick-and-mortar retail chains figures to grow by leaps and bounds,… Read more
Outdoor equipment supplier REI uses its sales staff as one of its strongest selling points. The retailer brands its associates as experts in their respective departments -- weekend warriors who work hard so they can spend the rest of their time outdoors. The company often touts… Read more
Cloud platform solution provider Akamai has released its latest "State of the Internet" report, which includes a section on mobile connectivity that examines the most popular mobile browsers. According the study, when all network types are taken into consideration, Apple's Mobile Safari has the highest rate… Read more
A full 10 percent of American adults now say they only use a smartphone to access the Internet, according to a recent study. The Pew Internet & American Life Project issued the report in late August, naming young adults age 18-29 as the driving force behind increased mobile… Read more
USA Today has announced plans to deliver a better mobile reading experience by outfitting its mobile website with adaptive delivery. The transition will be the first for any newspaper owned by media giant Gannett. Adaptive delivery is similar to responsive design, a strategy that formats and re-scales… Read more
Mobile ad sales increased from $0.6 billion in 2010 to $3.4 billion in 2012, according to new research from Mintel. The research firm identified two primary factors driving up business investments in mobile web advertising: high-percentage ad exposure and rapid growth in mobile retail. And because smartphone… Read more
Smartphones saw their share of Google-search ad clicks double in the second quarter of 2013 over the same period in 2012, suggesting a fast-growing engagement of mobile search by smartphone owners. Overall, smartphones accounted for 17.7 percent of total Google-search ad clicks, compared with just 8.8… Read more
Despite slower-than-anticipated growth, U.S. mobile payments will top $1 billion this year, according to a new study by eMarketer. That's more than double last year's $539 million, and dollars spent will continue to rise to reach an estimated $58 billion by 2017. Still, the market for payments… Read more
iPad ads now account for nearly 37 percent of magazine ad units, an increase of 24.5 percent from the previous year. Updated information released by the Association of Magazine Media provides a snapshot of the state of magazine ads during the first half of 2013. As indicated… Read more
Mobile audio now constitutes 12 percent of all mobile data consumed in North America, according to a ByteMobile Mobile Analytics Report released in June by Citrix. The report calls the new data usage from audio a "significant portion of traffic" on mobile devices, and is third… Read more
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