Latest from Clienteling
According to InReality, retailers could cash in by installing self-help technologies into their brick-and-mortar locations. Nearly four in five shoppers said they would be more likely to make an in-store purchase if there were self-help solutions designed to help them find a specific product. Three out… Read more
Self-help technologies are in huge demand among consumers, and retailers may be taking a risk by failing to provide these services in their stores. According to InReality’s 2016 “Reality of Retail” report, a whopping 69 percent of consumers surveyed said they would “be more likely to buy… Read more
Retailers have a vision of the consumer as constantly clutching their smartphone. Emerging in-store strategy is being developed with those mobile devices in mind, and for good reason: One recent survey found that mobile devices influenced as much as $1 trillion in in-store sales in 2015. But… Read more
What’s the value of those phones consumers carry into your stores? About $1 trillion in retail business, according to a new report. Nationwide, retail shopping has continued to grow in physical stores, becoming a $2.9 billion business. Online shopping drove an impressive $334 billion, but it remains… Read more
No longer fearful that mobile shopping will steal shoppers from physical stores, retailers understand that they can better engage customers by meeting them on their personal devices. The trick is finding the right way to do it. Retailers can leverage mobile in a number of ways, fostering a… Read more
There’s maybe no single experience that draws the attention of millions more effectively than the Super Bowl. But even for the lucky individuals able to scrounge up a ticket for the game, the Super Bowl itself is not a singular experience. Throughout the game, attendees turn… Read more
The death of bookstores across America has been a years-long epidemic toppling several prominent chains. Yet here we are in 2016, and Amazon has plans to open its own line of physical bookstores. And we’re not talking about just a handful, either: According to Investor’s Business Daily,… Read more
By now, most retailers are familiar with the concepts behind online-to-offline commerce -- even if they aren’t embracing it as a business model. In the simplest terms, O2O commerce combines the selling strategies and platforms of online retail with the physical shopping experience of brick-and-mortar selling. While… Read more
If retailers are struggling to convince shoppers to use their mobile apps, there may be a simple explanation: Consumers simply don’t find them useful. A new study by mobile app developer Apadmi found that 59 percent of consumers in the United Kingdom don’t download retail apps because… Read more
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