Among the many juicy tidbits and product reveals dispensed at the April 2013 “D:Dive Into Mobile” conference was the news that Google is now seeing 1.5 million Android activations every day. That’s an increase from 1.4 million last month, which followed a period of relatively slow growth.
That factoid was folded into Schmidt’s larger projection that the company will hit 1 billion devices sold by the end of 2013. That figure is a much larger revision from the 750 million predicted just last month by Google CEO Larry Page.
Mobile marketers will be smart to keep tabs on the growth of Android activations, particularly as Google works toward reaching the coveted $100 price point. At that point, they will open themselves up to a much larger group of consumers who can’t afford to pay top-dollar for smartphones. And, more importantly, that lowered cost will give the company a steeper advantage over the high-end mobile devices produced by Apple, Google’s main competition in the mobile device market.
Lowering Costs to Reach the Next Billion Consumers
Given the widespread manufacture of these devices, the main barrier to further global expansion is cost. Schmidt said that the introduction of lower-cost manufacturing in Asia could further drive down already low smartphone manufacturing costs, thereby expanding the mobile device market.
Industry observers had wondered whether Google would ignore the low end of the smartphone market, leaving minor competition to fight for scraps while Android devices devoted themselves to the middle and upper sections of the market.
But Schmidt made it clear that Google has no such intentions. He also hinted that low-end smartphones may be stripped down as far as features go, but would still be equipped with a browser that would open up the world of information to any owner of that device.
If that’s true, the mobile market is poised to expand dramatically across the globe, opening up many regions and attracting consumers currently absent from the mobile realm.
Mad Mobile is the leading provider of mobile-first solutions for the world's top companies and retailers.
Looking for a technology partner who can deliver amazing mobile solutions across multiple mobile interfaces?