The explosive growth of enterprise mobility now has a projected benchmark that suggests some very impressive revenue gains. That’s according to a new report by India-based software authority NASSCOM.
CXO Today discusses the report titled “Enterprise Mobility: Building Tomorrow’s Enterprise”, which shows that the EM industry is poised to hit a whopping $140 billion by 2020. If the projections are accurate, it will mark a 15 percent annual growth rate over the next seven years. NASSCOM also estimates that IT departments will spend an estimated 10 to 12 percent of their total budget on this thriving market at the end of the projected growth cycle.
The report expects the Bring Your Own Device (BYOD) party to play an integral role in driving growth for the market as companies continue to allow employees to bring their own devices to work. BYOD is increasingly proving to be a viable solution for truly mobilizing the workforce and empowering employees to be more effective while away from the desk.
Equipped with their own smartphones and tablets, employees enjoy the benefit of familiarity, which in turn, gives them the ability to be more productive with their work. On that note, employers bear the burden of provisioning, managing and supporting those devices in a way that aligns with company objectives. For this reason, NASSCOM believes BYOD solutions and other apps will account for the investments made to maintain security and privacy, alongside the flexibility benefits of enterprise mobility.
The overall consensus is that apps will be a major focus of enterprise spending moving forward. Mobile applications empower employees to multitask, save time and be more efficient. The report highlighted the North American market as a potential gold mine for vendors with enterprise solutions that support BYOD applications and other initiatives.
NASSCOM is anticipating the bulk of the revenue growth for enterprise mobility originating from North America. However, it is expecting Asia and South America to make a substantial combined contribution. According the report, both are currently growing at a compound annual rate of 21 percent.
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