Facebook has overhauled its news feed design in favor of a fresh, streamlined look which focuses on visual content such as video and images. The Facebook news feed redesign, announced on March 7, promises to unify the site across mobile devices and desktop computers, creating a cohesive experience inspired largely by the uptake in Facebook’s mobile app.
The most interesting addition is the introduction of subject-specific news feeds, which provides users a platform to explore their interests and likes and ignore other the things that don’t interest them. The social networking site has also added new subfeeds for specific subjects, including photos and music. A “follow” option will connect users with the brands and public figures that they like.
According to a Facebook press release, the follow feed shows “the latest news from pages you like and people you follow.” Brands could potentially reach more customers and interaction through their pages, and customers can freely explore multiple pages from a central location. An “all friends” feed will display only items shared by friends.
The redesign is heavily influenced by visual media, and photos and video take up a large portion of screen real estate. Facebook founder Mark Zuckerberg, in announcing the changes, revealed that images now make up 50 percent of all Facebook posts. He clearly understands the power of a rich media experience, and the redesign acknowledges that photos and video sharing are a contributing factor to the site’s popularity. Brands can take advantage of the emphasize on these visual aspects to engage more customers via Facebook, starting with a visual marketing strategy.
The Facebook news feed redesign will roll out to mobile devices and the web within the month. After this, Facebook plans to release an update for Android users.
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