After launching on iOS in March, Flipboard 2.0 is now available on Android devices. With the full release complete, Flipboard is eager to show off its new features to a wider spectrum of mobile consumers.
The new Flipboard features significant upgrades over the previous version, which was developed as an alternative aggregate news source to other feeds such as Google Reader. Flipboard 2.0 takes that aggregation to another level by giving the keys to individual users. Now, anyone can curate their own digital magazine formed from online content and sourced through other social networks. No matter where that content is found, it can be added to a curated magazine that mobile device users can subscribe to.
In addition, the variety of sharing tools makes it easy to promote the curated magazine. Similar to subscriptions to YouTube channels or Twitter feeds, Flipboard’s new magazines offer yet another way to aggregate news. But, unlike past innovations, these digital creations are sleek and stylish while taking full advantage of mobile device features.
Android’s Extra Flipboard Features
While Android devices experienced a delay in getting the new Flipboard app, users are now enjoying some features that aren’t available on the iOS version. On iOS, users can only “flip” items to their magazine through the app itself. On Android, however, anything can be flipped, whether through the app or via the mobile browser. Even photos stored on a smartphone can be flipped into a digital magazine.
The Android app also allows for content to be shared via text message and Pinterest, as well as the other sharing methods available on iOS.
Another improvement over Flipboard 1.0 is that magazines can be edited to rearrange stories while monitoring their social sharing and “flips” from other readers. That feature is available on all platforms.
Taking Advantage of a Mobile-Only Property
The big advantage of Flipboard to marketers is that the platform is mobile-only. By linking to so many different social networks, Flipboard becomes yet another method of social sharing.
Still, that was the case with the original Flipboard app. The updated version goes a step further by allowing brands to create their own magazines. This allows any brand’s marketing team to repurpose existing Web content and redistribute it through their own branded channel.
And, because subscriptions and flips are easily monitored through Flipboard metrics, users can follow their progress and track marketing gains. With version 2.0 fresh out of the box, it’s a great time for marketers to get in on the ground floor.
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