When it comes to the mobile market share of tablets, iPad is still the undisputed king. However, the share of its chief competitor — Samsung Galaxy Tab — is growing.
The new numbers come from the August MobileSTAT report by Jumptap, which looks at total tablet market share in July 2013 versus July 2012. During that time, Apple iPad jumped 3.1 percent to a 70.1 percent market share. However, the Samsung Galaxy Tab is growing faster, climbing 5.8 percent over the year to 11.1 percent.
Operating System Dominance
The market share of each particular brand of tablets is only part of the story as far as marketers are concerned, as it doesn’t account for the share of each operating system, with iOS and Android still holding the top two spots by a wide margin. Another report, from the International Data Corporation (IDC), shows that Android was the operating system on 62.6 percent of all tablets shipped in the second quarter of 2013, while iOS accounted for 32.5 percent of tablets.
Given the prevalence of Android and iOS, marketers and retailers clearly have two primary platforms to cater to. However, Windows RT and Windows 8 are gaining ground; according to IDC, 4.5 percent of tablets shipped with those platforms installed.
Perhaps the most compelling news is not the mobile market share of each tablet or operating system, but the continued rapid growth of all tablets. Total tablet shipments for the second quarter of 2013 rose to 45.1 million, a year-over-year growth rate of 60 percent. Regardless of the operating system, the opportunity for mobile marketing is big and getting bigger.
Mad Mobile is the leading provider of mobile-first solutions for the world's top companies and retailers.
Looking for a technology partner who can deliver amazing mobile solutions across multiple mobile interfaces?