On April 9, Google announced an update to their Android Play Store which refreshes the user interface, creating an immersive experience for Android users.
The update is designed to make it easier to discover new games and other forms of entertainment, and presents a simpler checkout process. With the Google Play update, Google said developers will have more ways for customers to discover their apps.
Google said the revamp simplifies the app-buying process, so customers can easily locate the music and movies they want. This is achieved through various tweaks to the user interface so navigation is more intuitive. Michael Siliski, group product manager for Google Play, said, “The new design focuses on bigger images that jump off the page. Similarly themed content is grouped together so you can hone in on a magazine to read or an app to try.” Recommendations refresh as the user moves down the page, so there is continually more content to discover.
The new interface comes with a simplified checkout or “Purchase Flow.” According to the Android Developers Blog, the new interface focuses on the content customers want, but promises to make app discovery and payment simpler. The purchase flow — which Google considers “dialog-based” — allows purchases without leaving an application.
Behind the purchase dialog, Google said a developer’s app remains “active and visible.” Many developers on the Android platform could benefit from increased exposure to their applications through Google Play; normally, the payment process takes the customer out of the application.
Google’s focus with the update is exposure and showcasing applications in a different way, so developers reap the rewards, and users find more content. Google is rolling out the software to all customers with Android 2.2 and higher.
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