Contrary to past reports on tablet market share and shipment forecasts, a new study from Chitika reveals that Apple’s iPad remains solidly in the lead. The company is maintaining its advantage in tablet usage share with no signs of slipping from the top rung.
Using tablet impressions made on its network throughout April, Chitika says iPad is enjoying a tablet usage share of 81 percent in the United States and Canada. The second-best tablet, Amazon’s Kindle Fire, was far behind with a 7.4 percent usage share. All other tablet devices combined to account for the remaining 11 percent of Web traffic.
Previous analysis has suggested that Apple’s dominance in the tablet market could slip as additional tablet devices hit the market, especially those retailing at much lower prices. But according to Chitika’s evaluation, Apple isn’t going anywhere, and these other devices are scrapping for the iPad’s leftovers.
Samsung Galaxy on the Move
The one notable change from past reports is the increased usage share for Samsung Galaxy tablets. While still a distant third in the race for Web traffic, Samsung’s Galaxy line has grown its tablet usage share to 4.7 percent, up from 4.2 percent in February.
Percentage-wise, that’s a big gain for both Samsung and its Android operating software, especially with the Kindle Fire’s usage share dropping from 8 percent to 7.4 percent over the same period.
Meanwhile, Microsoft is still struggling to establish itself with a strong option in the tablet market. As traditional computers have seen their website-visit share decrease almost 10 percent over a 15-month period, Microsoft is running out of time to get a good tablet device in on the ground floor.
Meanwhile, mobile marketers can be confident that iPad is the most valuable device out there. While optimizing websites across all tablet devices is a wise investment, iPad clearly deserves top priority.
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