With 11 million smartphones on the market, Lenovo has established itself as a major player in the mobile device arena. According to the second-quarter numbers from Gartner, the tech giant has risen to fourth place among global smartphone manufacturers while increasing its market share to 4.7 percent.
That’s more than Microsoft, Blackberry and ZTE, and it comes thanks to a strategy distinct from other leading manufacturers. While Samsung, Apple and LG all have prominent device deployments in the United States, Lenovo has yet to release a smartphone to the U.S. market. Its high ranking comes through a focus on the global market, particularly in China, where Gartner says the company makes 95 percent of its smartphone sales.
Meanwhile, global smartphone sales overtook feature phone sales for the first time. Samsung continues to dominate the smartphone landscape, increasing its market share to 31.7 percent. Meanwhile, Apple’s market share declined to 14.2 percent even as its overall device sales increased by nearly three million compared with the second quarter of 2012.
Continuing Upward Movement
With sales increasing by 144 percent compared with one year ago, Lenovo is less than one million devices behind LG for third place in smartphone sales rankings. This slim margin means the company could quickly rise to the third spot in the rankings, behind Samsung and Apple.
A company press release notes that, when tablet and PC sales are included, it already ranks third globally for sales of smart-connected devices. It is also the new world leader in personal computer sales and saw second-quarter revenues of $8.8 billion.
To continue expanding its market share for both smartphone and tablets, Gartner believes the company needs to strengthen its direct sales channel to facilitate sales outside China. It also needs to build stronger relationships with communications service providers able to encourage Lenovo device adoption among consumers, per the report.
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