Mobile barcode usage is seeing more activity worldwide, with 181 scans now taking place every minute, according to a new report from ScanLife. More than one-third of all barcode scans performed in the third quarter of 2013 were executed by individuals 45 years of age and older.
According to the Mobile Barcode Trend Report, that’s an increase of more than 50 percent compared to two years prior, when the 45-and-older crowd accounted for 19 percent of total scans. That’s brought the 45-and-up demographic even with the 18-34 crowd, which accounts for 35 percent of all barcode scans.
As the popularity of barcode scanning grows among older individuals, it’s also catching on with female smartphone users, according to the report. Women users now account for a larger percentage of total scans — 37 percent in the third quarter compared to 35 percent in the first quarter of the year.
Android Increases Role In Driving Barcode Scanning
Mobile barcode scanning does appear to be gradually growing as both a consumer tool and a marketing tactic, and Android devices can be credited for some of that progress. The percentage of total scans coming from Android devices increased sharply in 2013, from 57 percent in the first quarter to 64 percent in the third.
Mobile barcode scanning has become a popular way to deliver content to smartphone devices. According to ScanLife, the five most-common campaign content types were streaming video, product information, mobile app downloads, customer relationship management tools and recent news relating to a company or product.
A number of industries have seen widespread use of mobile barcodes as a marketing channel, including the food, retail, media and electronics sectors.
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