In yet another confirmation of mobile’s bright future, the Aberdeen Group has released a report revealing that the majority of companies consider mobile business intelligence, or mobile BI, a distinct advantage against their competition. Mobile BI is a key component of strategy thanks to the business insights gained through mobile properties.
Business intelligence generally refers to computer-based methods of using data and analysis to understand a company’s performance. Such insights can help businesses improve efficiency and productivity, especially where the business-consumer relationship is concerned.
The report interviewed more than 300 organizations and evaluated them on a variety of levels, including their current stage of BI development and how they anticipate BI can improve enterprise mobility.
Of those companies, 52 percent believed the insights gained through BI would deliver an advantage. Many of those respondents — 46 percent — said they primarily wanted more information concerning customer interactions.
Mobile employee productivity was also a key factor, with 27 percent of companies citing an interest in improving that facet of operations.
Four Major Insights into Mobile Business Intelligence
Aberdeen’s report identified key insights into how businesses view mobile BI. The most obvious realization is that tech-savvy businesses are more likely to commit to mobile business intelligence, probably because those organizations best understand how BI works at the mobile level and are keenly aware of its benefits.
Companies are also more focused on the detail-oriented process than they are on the overarching concept of BI at the mobile level. As a result, organizations are looking more closely at mobile analytics before and during the adoption phase. Sales teams are heavy adopters of mobile business intelligence when mobile decision-making is put in their hands — no surprise, given the wealth of information needed to drive sales and marketing decisions.
And, companies want to maximize security and prevent data loss. The best practice for accomplishing this is a mobile device management policy that covers the entire organization. In fact, many businesses refuse to accept business intelligence as enterprise-grade if it cannot secure them against theft and loss.
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