Businesses are starting to embrace the opportunities available through mobile platforms. But as they make investments in mobile development and mobile properties, these organizations carry differing views on how mobile development should be approached. Innovation is a core component of long-term mobile success, but it can only be achieved with a strong, well-developed mobile infrastructure.
For all the urgency companies feel in establishing a mobile front, proper innovation takes time. Forrester’s Michael Facemire has identified three key roadblocks that inhibit mobile progress in the realm of development and delivery.
Guarding Against Common Mobile Traps
Business leaders want results — especially when they invest heavily in mobile opportunities. A strong app can be developed in about four months, but only when that process is supported by a strong framework. In the business setting, poor communication can be a barrier to success.
Improved communication — particularly between departments — can reduce workplace friction and expedite goals. Forrester notes that some time-to-deliver limitations will be established by the app development tools available on the market, but there’s nothing that individual businesses can do to change these circumstances. Until better developer tools are released, Forrester encourages businesses to focus on what they can fix, including workplace communication.
Another barrier to innovative success is a company’s back-end data connectivity, which often takes time to optimize. Back-end data connectivity refers to the connection speed between a mobile app and data that is stored in a different location. Storing too much data in the front end — that is, on a mobile app — can make the app file size too large, which can discourage downloads by consumers. The solution is to store important data in the back end, provided you can establish a good connection.
It can take time to develop this working relationship, and a strong API platform is an important tool that will help businesses manage their front-end and back-end data for the best possible result.
Finally, performance is a sensitive variable in mobile innovation and long-term success. In this case, performance is defined in the context of the user experience: Ease of navigation, load times and infrastructure gaps that create logjams on a mobile app. Every step in the user experience needs to be front-and-center when defining strategy and developing innovations. No matter what else happens, if the user experience lags, the innovation is destined for failure.
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