File transfers between devices may soon become cord-free thanks to new technology developed by Apple. According to the U.S. Patent and Trademark Office, Apple wants to patent a product described as an “apparatus and method for interacting with handheld carrier hosting media content.”
In simpler terms, that means Apple has developed technology to transfer various media content—documents, photos, videos, etc.—from one device to another. The devices would automatically detect one another, and the transfer functionality would then be enabled.
The technology could be applied to all Apple mobile products, including the iPhone and iPad, as well as laptop and desktop computers, among others. While it might seem like a minor improvement over existing technology, the increased mobility of media could make a variety of tasks—particularly those in the workplace—more efficient and easy for the average user.
Moving Media in a Snap
Media management across different devices could be greatly improved if Apple’s new technology is all it’s cracked up to be. Inserting one type of media into another piece of media or content—a picture in an email, for example—could be done simply by placing your cursor where the media should go and opening that media on another device.
By bringing the two devices close together, the media would be automatically transferred over into the desired location. The technology bears a resemblance to the touch-transfer technology featured on the Samsung Galaxy line of smartphones, which can transfer media when the backs of two phones are touched together.
But the new Apple mobile technology figures to make transfers even easier, and across a wider range of devices.
Understanding the Mobile Implications
While it’s hard to say how, when, or technically even if this technology will be implemented, marketers will want to consider how their marketing materials stand to gain from such transferability. Marketing photos, documents, videos and other media could enjoy a greater degree of sharing across an individual’s devices and also between consumers.
For example, media-rich marketing content could be dispensed from a kiosk, business booth or even a networking meet-and-greet thanks to this technology capability, thereby distributing high-quality content seamlessly and in a snap. If Apple were to implement this technology in its own devices, an enormous share of the smartphone market would have access to this functionality, allowing it to rapidly go mainstream.
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