Twitter, in the interest of expanding its “Twitter Certified Products Program,” recently partnered with new third-party app makers, according to the Twitter blog. The program aims to assist businesses by targeting companies who create value on the platform. The program addresses issues with communication, analytics or engagement based on feedback from Twitter’s current brands. The focus with the new Twitter partners is on social, alleviating the growth and maintenance issues associated a brand’s user base.
Recently added apps include Shoutlet, Spredfast, and Sprout Social. These platforms streamline the communication process and allow businesses to utilize one centralized Twitter account for replies and posts. Another social app, Adobe Social, evaluates the performance of tweets and replies, so marketers can analyze the data and create personalized solutions and promotions to “drive value.” Other apps, Percolate and Rallyverse, focus on engagement, providing information on brand awareness; Sysomes, Visible Technologies, and Simply Measured help businesses interpret what users are saying about their brand on Twitter.
A Focus on Social
Twitter is pooling these platforms together, so app makers can take advantage of the Twitter API and reach new customers who have a strong presence on Twitter. The Twitter partners, highly focused on social engagement, are an obvious choice for Twitter, targeting companies who lack engagement or analytics systems for their social media profiles. In this respect, Twitter is following in the path of other companies like Facebook, whose primary app makers have a social element, easing the transition for companies who need assistance with their growth on the microblogging site.
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