Twitter may be the more prominent social network, but when it comes to mobile devices, Google+ has taken the lead. According to a new study from GlobalWebIndex, mobile users prefer the Google+ mobile application over the rival Twitter app.
The survey solicited responses from 160,000 participants in 31 countries and found that 30 percent of smartphone owners had used the Google+ app within the past month. By contrast, only 22 percent had used the Twitter mobile application.
The findings were compiled into a list of the 10 most popular smartphone apps according to usage. Google Maps came out on top, with 54 percent of respondents using the app. Facebook was next, at 44 percent, and took the lead in a number of social-based applications to make the top 10. In addition to Google+ and Twitter, which placed fourth and sixth on the list, respectively, Facebook Messenger tied with Skype for seventh place, and Instagram rounded out the list at No. 10.
A Second Look at Surprising Numbers
While Google+ may surprise some observers by coming in as the second most-used social network, there may be an explanation. As WebProNews points out, The GlobalWebIndex study doesn’t account for third-party applications that could be used to access and engage with social networks.
A number of third-party apps are used to access Twitter, including HootSuite and TweetDeck. Google+, by contrast, doesn’t have the same degree of third-party apps providing access and engagement with the social network.
Counting the number of downloads for those apps would present a much stronger representation of Twitter’s popularity on mobile devices, although it’s difficult to say whether the true engagement numbers would carry it beyond Google+ in the app-popularity rankings. In either case, it appears Google+ has established itself as a leading social network, particularly on the mobile front.
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