Self-help technologies are in huge demand among consumers, and retailers may be taking a risk by failing to provide these services in their stores.
According to InReality’s 2016 “Reality of Retail” report, a whopping 69 percent of consumers surveyed said they would “be more likely to buy in-store if given self-help technologies like kiosks or interactive displays.”
That falls in line with the report’s larger insight into how consumers seek digital solutions in a retail space. Shoppers increasingly value the functionality of digital solutions over their “cool” factor. That means solutions like augmented reality, which can provide a unique, engaging experience, are only going to make a strong impression on shoppers if they also manage to provide a service that only digital can offer.
Gary Lee, InReality’s president and CEO, highlighted the report as further evidence of the evolving physical retail space.
“Shoppers’ new expectations of digital technology in-store is one of many shifts changing the role and function of brick-and-mortar stores,” Lee says. “To remain competitive, brands and retailers in brick-and-mortar will have to quickly become just as smart, data-driven and agile as they are online.”
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