Sales teams armed with tablets enjoy faster communication speed and better overall sales results according to a new study by sales performance specialist Huthwaite.
In a blog post on Tab Times, Huthwaite CEO John Golden revealed that an estimated 47 percent of the 8,500 surveyed sales leaders and associates cited the ability to communicate faster as the biggest advantage of being armed with a mobile device in the sales field. The Huthwaite study supports the sentiments increasingly echoed across the digital landscape: tablets are not only good for business, they especially thrive in the sales department.
Connectivity and App Support Key for Sales Initiatives
Although the findings specifically identified communication speed and productivity boosts, tablets offer several compelling sales performance advantages, including e-commerce-friendly connectivity. Most tablets come equipped with support for Wi-Fi or 3G. Convenient connectivity options such as these provide sales reps with immediate access to the essential data and applications needed to shape fulfilling customer experiences and close deals.
Golden made several recommendations for improving business use of tablet computers to increase sales. One suggestion was leveraging customer relationship management (CRM) programs, cloud computing apps and various other software solutions that help sales reps and marketing personnel track the sales cycle. Tablets support a myriad of powerful business applications, many of which function as well offline as they do online. This is a tremendous luxury for professionals who require the functionality of a specific app yet can’t guarantee Internet access while on the go.
Tablet Adoption inMobile Commerce
The benefits of tablet use in the business realm are clear, but adoption across the sales segment has been slower than one might assume. In fact, Huthwaite’s research found that fewer than 13 percent of sales professionals were issued a device by their companies. Adoption was highest in the pharmaceutical industry, with 18 percent of that industry’s respondents using tablets.
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