There’s maybe no single experience that draws the attention of millions more effectively than the Super Bowl. But even for the lucky individuals able to scrounge up a ticket for the game, the Super Bowl itself is not a singular experience. Throughout the game, attendees turn to their smartphones to supplement their in-person experience.
Some post pictures to social media, some read updates on Twitter, others look up stats, and still more others do things completely unrelated to the game. But at Super Bowl 50, those in attendance had an unprecedented new option: Engagement with a fully integrated mobile Super Bowl experience.
California’s Levi’s Stadium, which hosted the game, is regarded as the most tech-savvy stadium in the world. That made it the perfect showcase for how mobile technology can transform a physical experience. Here are just a few of the innovations on display.
Through both a Levi’s Stadium app and a Super Bowl app built for this year’s game, a number of mobile features were available to consumers. One of the more familiar wrinkles were stadium maps that helped customers find bathrooms, stores, beer vendors and food kiosks, according to the International Business Times.
This feature cut down on the time event-goers spent trying to find destinations within the stadium, and it allowed them to easily track down the items and experiences they wanted. In some cases, attendees could also discover in-stadium amenities they might otherwise have missed.
Monitoring Bathroom Lines
Here’s a feature that seems like a home-run. From the comfort of their seats, fans at the game could check estimated wait times at bathroom lines throughout the stadium. Instead of missing valuable parts of the game to go wait in line, tech-savvy attendees could wait until there was a lull in demand, then run to the bathroom when demand was low.
It’s possible to see a similar product installed in retail stores, such as in changing room lines at a clothing retailer.
While most fans watched the game from the comfort of their own home, those in attendance saw the action live. But they also missed the live replays that television audiences enjoyed — unless they used their phones to catch those replays on their phones.
By wielding their mobile devices, fans could see exciting or controversial plays from many other angles in addition to the view from their seats.
The operational experience at large venues is one that’s ripe for mobile integration. While it can help venue managers keep track of hundreds of processes, it also streamlines the experience for fans. According to Digital Trends, fans at Super Bowl 50 benefitted from everything from digital ticketing to smart parking solutions, to how they make purchases in team stores.
Of course, a retail store is not exactly a Super Bowl stadium, and these mobile enhancements don’t translate directly to the physical retail space. But brands should use these innovations as inspiration when looking to transform their own in-store shopping experience. No matter what you might think, the limits of mobile technology can feel pretty limitless.
Mad Mobile is the leading provider of mobile-first solutions for the world's top companies and retailers.
Looking for a technology partner who can deliver amazing mobile solutions across multiple mobile interfaces?