Hosting 2,500 exhibitors and drawing more than 100,000 attendees to Barcelona, Spain, this year’s Mobile World Congress was the biggest mobile tech event of the calendar year. The event always proves to be big for all parties: Tech creators, brands seeking mobile technology, and even consumers eager to see where the future of mobile tech is headed.
For retailers and other major brands, the body of work presented at the Mobile World Congress offers insight into what trends are taking root within the mobile realm. By paying close attention to what’s up-and-coming at the MWC, brands can start planning how they might leverage such tech in their stores as well as through their digital selling outlets. This year’s conference didn’t disappoint. Here are a few big trends that retailers should be following.
The Haves And Have-Nots Are Growing More Distinct
Sides are being drawn between mobile adoption and mobile resistance, and the gap between those camps is growing much more distinct. As AdNews notes, companies are either embracing mobile technology or resisting it entirely, and that’s creating huge contrasts between companies.
Some brands understand the value of mobile, and they’re doing everything they can to evolve their products and selling strategies. Other companies aren’t sure what to do, and they’re falling behind in the race for modern consumers.
As new technology and applications roll out, the divide is only going to grow wider. Indecisive brands are approaching a moment-of-truth: They’ll either adapt to survive, or they’ll start to fall so far behind that recovery seems like a distant dream.
Virtual Reality Has A Place In Stores
Virtual reality is quickly approaching the mainstream, and the immersive experiences provided through these headsets is a big win with consumers. It’s not just capitalizing on the ‘newness’ of the experience — the immersive experience falls in line with everything consumers are seeking from brands.
Retailers may not see VR as an experience to bolster their selling, but they should consider what experiences might be delivered through these headsets. A sports and outdoor retailer, for example, could use VR to immerse customers in an experience related to their interests. Think of taking mountain climbers to the top of Mount Everest, or pitting basketball fans against LeBron James in a game of 1-on-1 — a VR experience that’s already been created, by the way.
This sort of immersion can help sell products, but it will also bring customers into your store. As the showroom mindset takes root, VR could become a valuable installation.
The Commerce Of Things Movement Is Coming
In almost every direction, tech-enabled objects are rolling out of production. Between wearables and other smart-connected devices, the integration of tech into everyday objects is rapidly expanding the Internet of Things.
Commercial uses aren’t far behind. As IoT evolves, the Commerce of Things movement is well on its way. Smarter shopping and selling opportunities will be blown wide open, and it will take time for retailers to discover all the ways this can be implemented.
Even if retailers can’t implement CoT-related strategies right now, they should start looking at the technologies hitting the market and figure out what — and how — they can plan on adopting in the near future.
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