Total mobile ad revenue is expected to reach $16.65 billion this year, and Google will claim more than half of that amount. But while Google’s share of mobile ad dollars remains fairly consistent with its numbers from last year, Facebook is expected to post substantial year-over-year growth.
The numbers come from the latest eMarketer report that projects how revenue from mobile ads will look by year’s end. Facebook claimed just 5.35 percent of mobile revenue in 2012, the first year the company offered any mobile ads. The increase to 15.8 percent this year shows not only that Facebook has successfully refined its monetization techniques, but that the total mobile audience is growing.
In the company’s second quarter 2013 earnings report, Facebook highlighted mobile growth, noting that mobile monthly active users were at 819 million by the end of June, an increase of 51 percent from the same time the year before. No wonder, then, that the company also highlights its April acquisition of Parse, a cloud-based platform that allows developers to build apps across mobile devices.
But it’s the overall growth in worldwide mobile ad revenue that explains why Facebook’s share is up and why all mobile marketers should be optimistic. The estimated $16.65 billion total will represent an 89-percent growth from last year. This large growth is in line with other estimates in the mobile industry that all areas of mobile will see fast-paced expansion.
Mobile content revenue is expected to increase from $40 billion this year to $65 billion in 2016 and, perhaps most tellingly, total global mobile commerce is set to more than double by 2017. This means total m-commerce will exceed $3 trillion in four years. Certainly, with numbers like this, all aspects of mobile should be on the radar of mobile marketers.
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